ABOUT US

OUR MISSION

Our Mission is to grow the importation and distribution of high quality BRAAI ( BBQ) products to North America.
The range currently includes Lump Charcoal, Briquettes and Springbok Braai EasyGrill Stainless steel portable grill.

Our products have no additives, or fillers. You will also notice the white ash generated by our charcoal; which means it has a very high carbon content. High Carbon equals High Quality. In the spirit of environmental awareness we are continuously searching for a more environmentally friendly product to offer the North American market.

Our focus is on harvesting invasive species in rural areas of Southern Africa where the villagers have almost zero opportunity to generate revenue close to their home.

 

 

With support from Governmental Agencies large areas are surveyed where the Invasive species dominate. The local communities are tasked with harvesting the invasive species which not only offers them a desperately needed income, but also starts the process to soil remediation with the eradication of the invasive species. We will NEVER supply products listed on CITES. (Convention on International Trade in Endangered Species of Wild Fauna and Flora). There is no need in any event to harvest anything but the several classes of invasive species present in Southern Africa. Which in turn provides the highest quality raw material, so it becomes a Win, Win, Win,

Win for the rural population by providing employment.
Win for the environment by eradicating invasive Flora.
Win for the consumer by having a superior product to use on the Braai. (BBQ)

Our company has sourced and secured extensive tracts of timber to harvest. We are assured of product long into the future.

OUR GOALS

Expanding our reach & product lines

Our goal is to import high quality BBQ products to North America. Although we only offer
4kg boxes of lump charcoal right now, we will expand our range of products based on
consumer demand (larger boxes, smaller boxes, briquettes, portable BBQs and much
more).  As our products and company scales, you can rest assured that we’ll maintain our
high standards.
In order to meet demand, we procure charcoal (from similar varieties of trees) from several
African Countries which include: Namibia, Botswana, South Africa and Mozambique.
Because our supply is sourced from a number of different farms, and the invasive nature of
the trees used in our charcoal production, we can offer consistent quality and a guaranteed
supply; resulting in sustainable production.

Our lump has no additives, or fillers. You’ll also notice the white ash generated by our charcoal; that means it has a very high carbon content.  In this new age where society must think about our footprint, we will always be searching for more environmentally friendly ways to bring a high-quality product to the North American market.

We will, at the same time, consider the workers that make our products,as well as theenvironment. We will only supply products made from varieties not on CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) lists, but with the same hard wood characteristics.

We are always searching for new products to bring to North America. 

We hope you will enjoy our premium products.