Our Goals

Our Goals


Our goal is to import high quality BBQ products to North America. Although we only offer 4kg boxes of lump charcoal right now, we will expand our range of products based on consumer demands (larger boxes, smaller boxes, briquettes, portable BBQs and much more).  While offering more products, as our company grows, we will maintain our high standards


Our lump has no additives, or fillers. You’ll also notice the white ash generated by our charcoal; that means it has a very high carbon content.  In this new age where society must think about our footprint, we will always be searching for more environmentally friendly ways to bring a high-quality product to the North American market. 

We will, at the same time, consider the workers that make our products, as well as the environment.  We will only supply products made from varieties not on CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) lists, but with the same hard wood characteristics.


In order to meet demand, we will procure charcoal from similar varieties of trees from several Southern African Countries to fulfill the demand (Namibia, Botswana, South Africa and Mozambique).

Because our supply is sourced from a number of different farms, and the invasive nature of the trees used in our charcoal production, we can offer consistent quality and a guaranteed supply; resulting in sustainable production.


The high standards we have, will extend to our other products as we will always be searching for new products to bring to North America.  We hope you will enjoy our premium products.